Featured

Customer Loyalty Accelerator (CLA) was recently awarded the 2022 Silver Telly for Best Video in Branded Content. The video, Secrets of Successful Loyalty Programs  was developed by WireBuzz, in coordination with creative direction and content from CLA.  The video is entertaining and informative, revealing the secrets behind a successful customer loyalty program.  CLA is an…

Labor shortages, rising costs, supply chain issues, digital disruptions and continued Covid variants are just a few of the hurdles confronting merchants in the new year.  Retailers will also have new opportunities in 2022: consumers shopping from anywhere and anytime on their computers or mobile devices, stores transforming into showrooms or fulfillment social hubs, products being shipped for…

To understand why so many companies are going spend-based, just look into why retailers have rewards programs in the first place. Repeat customers are a valuable asset to any business, and by offering discounts or free goods and services, customers are encouraged to remain faithful. But not all customers, or transactions are created equal. Some customers visit…

Kohl’s recently revamped its hugely successful Kohl’s Cash loyalty program to make it simpler and easier to redeem rewards. The retooled program incorporates several new features – many of which are remarkably similar to those already available to Shopify and Clover merchants using the Customer Loyalty Accelerator (CLA) app.   Kohl’s embrace of these program…