Marketing Ideas & Trends

HOW TO KEEP YOUR CUSTOMERS ENGAGED WHEN LOYALTY STANDARDS ARE HIGHThe Need for Greater Loyalty Engagement Customer loyalty is a challenge for merchants to gain and maintain in today’s competitive retail environment. Factors like the pandemic, supply chain struggles and inflation have flipped consumer loyalty on its head, forcing many merchants to go back to the drawing board to build loyalty and…

One of the biggest challenges facing Shopify online retailers is cart abandonment — when shoppers add something to their virtual shopping cart but don’t end up buying it. Around 70% of online shopping carts are eventually abandoned, according to the Baymard Institute, an e-commerce consultancy firm. The top reason customers walk away – they say they were just browsing and weren’t…

Walmart’s membership offering Walmart+ continues to be an important piece to the retailer’s steady increases. “Walmart is always going to be a business where you need to look across and see how the omnichannel business is playing out,” he said, but the membership program is important. “It helps us grow our e-commerce business. It helps us deepen the relationship…

In times like these, when change is rapid and constant, correctly anticipating the future can be a huge strategic advantage when it comes to retail customer experience. We’ve seen the growing complexity of customer journeys — to the point where more than half of customers engage with three to five channels during each journey. So,…

Discover 10 trends that can help you deliver an outstanding online experience in 2022. As ecommerce sales in the US are set to surpass $1 trillion in 2022, businesses are moving rapidly to prioritize the customer experience to gain a competitive edge. In this article, we discuss 10 key ecommerce trends for 2022. 1. Omnichannel Customer Experience Today’s…

When it comes to gift cards, there’s something for everyone to love. Whether it’s seamless convenience, purchasing flexibility, choice potential or dependable gift-recipient approval, gift cards are a go-to for consumers. Businesses like yours have even more reason to love gift cards. Merchants use gift cards to raise awareness, grow their sales and improve cash flow. Adding…

In a recent report from Bluedot, 69 percent of restaurant customers said loyalty platforms bring them back to a restaurant. That one statistic is stunning enough, but there’s more – a lot more. According to eMarketer, during the 2020 Covid outbreak: Loyalty members’ checks were 6 percent larger on average than those of non-loyalty members For…

The best ones are “simple yet powerful,” Klarna marketer Jon Chang told us.In 2020, Forrester Research noticed hundreds of brands across the globe reevaluating loyalty programs to meet pandemic-era demands, so it dug deeper to find out what exactly today’s consumer wants from one: A survey of more than 4,600 US adults found that two-thirds—65%, to…

Most traditional loyalty programs are generally structured in one of two ways– Spend-Based or Visit-Based.  So what are the differences, and which model is best suited to grow your store’s bottom line? Spend-Based vs. Visit-Based A visits-based model rewards points each time a customer patronizes the business, or after a visits milestone. A spend-based model rewards a…

Shopify and Clover merchants are always on the look-out for tools that can give them a marketing edge and improve their bottom line.  A strong loyalty program is one of the best tools to promote return visits and higher customer spending. Here are 7 tips to make the most out of your customer loyalty program. #1         …

Do you want to dramatically increase sales to returning customers?   In this Case Study, the Customer Loyalty Accelerator (CLA) program increased return spending from selected customers by 512% in the first 60 days.  (see How It Works page) This woman’s boutique store gave Customer Loyalty Accelerator’s instant in-store loyalty credits to 46 selected “high-value” customers.   The…

After all your effort running down your new customers, you want to hang on to them like a puppy with a bone.  But, does your current loyalty program have you feeling like you’re just chasing your tail? Can your program be “trained” – e.g customized –  to fetch repeat sales? Customizing your loyalty incentives to target…

The best loyalty programs help business to meet sales targets and give customizable incentives to the right  customers.  These loyalty management tools allow merchants to identify high-value, repeat customers and encourage them to buy more –  and in the most effective way – through instantly redeemable store credits.   Merchants considering a new loyalty system should check for…

Customer Loyalty Accelerator (CLA) proudly announces the launch of a powerful new app for Shopify merchants that quickly increases revenues– while also building customer value – without the costly downsides that come with price discounting.   Customer Loyalty Accelerator is a groundbreaking “instantly-redeemable rewards” loyalty app now available on the Shopify App Store. CLA seamlessly integrates…

Most retail establishments, from restaurants to gift stores, are faced with the unprecedented challenge of how to maintain vital customer relationships during this period of shutdowns, stay-at-home orders and social distancing.   For a small business, this can be a daunting hurdle. But there are definitely some things you can do to survive in the short term – and thrive in the…

Learn More about Customer Loyalty Accelerator and Sign Up for a 3 Month FREE Trial:SHOPIFY  – CLOVER Over 50% of customers say they won’t return to normal retail shopping behavior until the spread of Covid-19 begins to decrease. And long-term, most industry analysts agree Covid-19 will change retail industry trends and consumer behavior long after the immediate…

Retail merchants using the First Data Clover POS now have a powerful new app to quickly and dramatically increase revenues from return customer visits and greatly improve upon customer personalization.  Customer Loyalty Accelerator is a groundbreaking new “cash rewards” loyalty app on the Clover App Store, seamlessly integrating with both existing loyalty programs and the First Data…

As reported by Natilie Wong, Bloomberg.com Shopify, the shopping technology developer that’s quickly becoming the anti-Amazon, has taken another step up the sales supply chain with its $450 million acquisition of the warehouse automation and management technology developer, 6 River Systems. The acquisition will serve to boost efficiencies among Shopify’s  Fulfillment Network service, which launched…