Retail and e-commerce merchants using the Shopify POS now have a powerful new app to quickly increase revenues from return customer visits and greatly improve upon customer personalization. Customer Loyalty Accelerator is a groundbreaking new “cash rewards” loyalty app on the Shopify App Store, seamlessly integrating with both existing loyalty programs and the Shopify POS. Cash rewards…
Adapted from MyTotalRetail.com There’s an evolution occurring in a crucial segment of e-commerce: digital goods and services. Companies like Netflix, Airbnb, and FanDuel have built digital empires that have reshaped the media, travel and gaming industries. In doing so, these businesses (and their peers) are not only driving digital commerce forward, they’re reshaping the purchasing…
Adapted from MyTotalRetail.com In an effort to help brands and retailers stay on top of consumer mind-sets surrounding the evolving online shopping experience, Dotcom Distribution, a premier provider of B-to-C and B-to-B fulfillment and distribution services, conducts an annual e-commerce consumer survey. The 2019 study explores where brand decisions and consumer behaviors intersect, and how that…
Adapted from MyTotalRetail.com The trend toward cashless consumer payments has retailers preparing for an evolution at the point of sale (POS). With just 24 percent of Americans carrying cash on a regular basis, merchants will need to accommodate more convenient payment options to keep pace with evolving consumer preferences. A TSYS survey found that debit and credit cards are…
With data and analytics, it’s easier than ever for retailers to identify and target their high-value shoppers and build highly personalized recommendations. But, personalization also helps retailers in another, perhaps deeper way, by connecting them with their customer base on an emotional level. Done properly, a retailer can lock in faithful customers for the long-term. In short, the future is personalization with a purpose. The…
For a limited time, Customer Loyalty Accelerator (CLA) is offering First Data Business Consultants a $50 donation, in your name, to your favorite charity for each merchant they refer to CLA to sign-up for a minimum of one month of paid subscription to the Customer Loyalty Accelerator Clover station loyalty rewards app. The terms for…
This long-standing axiom is a generally accepted truth – 80% of your business comes from 20% of your customers. But what if you could move that needle to 25-75%, or even 30-70%? The results would be earth-shattering for you in terms of profits and ROI. And it turns out, the answer to this puzzle…
Adapted from Clover Blog Reward programs and other customer loyalty benefits have become the norm. Businesses which fail to offer them do so at their own risk. In today’s customer-centric digital-driven economy, businesses need to find creative ways to attract, retain, and delight customers. Among other things, businesses are using personalization, highly targeted marketing, and…
Adapted from Clover Blog: When thinking about the value proposition of a loyalty program, the benefits to the business owner are generally pretty clear. A loyalty/rewards program should build long-term loyalty and increase both the total amount customers spend and the number of times they visit. But is there any proof that’s actually true? The…
Kohl’s Cash program is unique in how it rewards customer loyalty, and that uniqueness has paid off big-time for one of the few bright spots in the retail brick and mortar sector. Kohl’s reward is simple and direct – $10 in store credit for every $50 spent – instead of the old, worn model of customers having to…
With wages, rents and pricing pressure increasing, retailers must be focused on the bottom line like never before. An industry-wide movement to a $15 an hour minimum wage is just one reason why retailers are seeking innovative new ways to compensate for the escalating erosion of profit margins. At a 4% unemployment rate, even adding…
By Clover Blog An Alliance Data study found that more than half of the consumers surveyed feel special when a retailer acknowledges their birthday, which is why the average consumer receives between five and nine birthday reward offers. The bad news for businesses is that consumers on average only redeem between one and four of those offers….
Customer face-time is the new currency for merchants. Case in point, Amazon is renowned for their laser-focus on knowing their customers. The result is Amazon boasts best online retailer conversion rate of 74%. In contrast, the top 10% of online retailers convert at 11.45%. So why the vast difference, and what lessons can you apply…
Few metrics better illustrate a company’s well-being than Customer Lifetime Value (CLV). In previous eras, retailers could employ tried and true loyalty practices that would reliably juice CLV. Today, they are challenged with savvy customers who demand more for their attention and dollar. Leonard Jennings, SVP of Loyalty Marketing for Synchrony, says that once-dependable loyalty plays…
In a striking development for internet privacy, the nation’s four largest telecom companies announced Tuesday that they will stop providing customer location information to companies that aggregate data on their customers. Aggregators typically work with third-party companies on things like verifying a user’s identity or directing roadside assistance providers. But Verizon, AT&T, Sprint and T-Mobile have promised to start safeguarding…
Retailers seeking to enhance personalization of their customers’ experience should take note of the potential impact of Apple’s recently unveiled pro-privacy enhancements for its Safari web browser. The need for high motivation and transparency of opt-in for customer loyalty programs has never been more critical for retailers. At its annual developer event, Apple announced an…
Hardly a day goes by when you don’t visit a store, restaurant or supermarket and have an employee ask, “Do you belong to our loyalty program?” Loyalty (or rewards) programs have become ubiquitous — a fact of life in American business. Accordingly, it’s helpful to ask what the role of a loyalty program should…
Once again, Amazon is blazing new trails in retailing, this time with their paid Prime Membership Loyalty Program. Amazon reports they now have stunning 100 million paying members for Amazon Prime. CEO Jeff Bezos said that last year, more members paid the membership fee to join Prime than any previous year. Remarkably, Amazon Prime members…
Did you know 70% of consumers say they are more likely to recommend a brand that has a good loyalty program? Or that 92% believe recommendations from friends or family over all other forms of advertising? Clearly, the state of customer loyalty programs is changing rapidly in 2018, and these programs have become an enormous…
MyLowe’s customer loyalty program members spend 35% more than non-members. In 2017 Lowe’s added more than 4.5 million new members to the platform. In the fourth quarter, Lowe’s reported a 28% increase in on-line sales growth. COO Richard Maltsbargar attributed this growth to an optimized mobile experience and better communications with online customers. Lowe’s still…
In a recent study, more than two-thirds of consumers (69%) report that recent news events have increased their concerns about sharing their data with businesses. So retailer marketers find themselves walking the fine line between enhancing customer personalization and growing privacy concerns over data collection, Adding to this paradox, almost half of retailers (47%) cite personalization is…
Target is introducing a new way to drive loyalty. The discount retailer will test a new rewards program, called “Target Red,” in the Dallas-Fort Worth, Texas area next month. The program offers a variety of perks, including 1% back on every purchase, and the ability to help direct Target’s community giving. In addition to the…
Providing a compelling value that keeps customers coming back time after time is the ultimate goal of all loyalty programs. Nearly 70% of customers say they are more likely to buy from a retailer with a loyalty rewards program, and 35% say they visit more frequently. Clearly, loyalty programs can help drive more repeat customer…
Data obtained from an engaging customer loyalty program is where it’s at when it comes to must-have marketing technology, said Chris Ruszkowski, VP of marketing for Quizno’s. “Loyalty programs have really transformed what we do in marketing. We have spent so many dollars over the years talking to get new customers to come in. Talking…
The most critical cornerstone to personalizing customer experiences is knowing your customer’s identity. It’s the foundation to creating a lifelong customer relationship. “Customer Identity Resolution” provides the answers and the pathway to greater customer loyalty and retention, according to a recent publication by the Chief Marketing Officers’ Club (CMO). Brands are rushing to implement the…
Encore Incentives’ Customer Loyalty Accelerator was one of the highlighted new product introductions at Kadima’s 2018 Innovation Fair, held January 30th at West World in Scottsdale Arizona. The Innovation Fair unites sponsors, corporations, strategic partners, investors economic development organizations and others from across the country. The goal of the fair is to launch alliances and…
Gone are the days when customers would flock to any mall with two department stores and a food court. That’s why retailers are focusing on creating brand loyalty and deeper customer relationships. But accomplishing that requires one critical component over all others – data. Knowing your customer is now the name of the game for…
Americans have 3.8 billion loyalty memberships (yes, “billion”). With that high degree of market saturation, customers have started asking, “Is it worth it to me to hand over my personal info to get what you are offering?” Increasingly, the answer is “No.” The biggest reason customers ditch loyalty programs is that it takes too long…
Personalization is becoming increasingly important to consumers, and as a result, they are expecting far more from retailers’ loyalty programs. So it’s no surprise that personalization has become one of the hottest emerging trends in marketing today. According to Virtual Incentives, 56% of consumers said receiving a unique, personalized incentive would improve consideration of a…
Bad data is a waste of money. “When you do not validate customer information, you lose the opportunity to build a relationship past the first customer engagement,” says Edward Hunter, lead data engineer at Clutch. “But, I’m constantly amazed at the number of companies that do not validate customer information.” To gain better information from…
