Customer Loyalty Accelerator Unveils Sweeping Program Upgrades, New Features
| | | |

Customer Loyalty Accelerator Unveils Sweeping Program Upgrades, New Features

Customer Loyalty Accelerator (CLA) has recently launched sweeping program updates and a suite of new features. CLA is now both the most feature-rich and affordable loyalty program for Shopify and Clover merchants. New Subscription Plans Basics (free) is a permanent free plan merchants can stay on as long as they wish.  It provides up to 250 member enrollments, instant…

Building Loyalty Through Greater Engagment
| | |

Building Loyalty Through Greater Engagment

HOW TO KEEP YOUR CUSTOMERS ENGAGED WHEN LOYALTY STANDARDS ARE HIGHThe Need for Greater Loyalty Engagement Customer loyalty is a challenge for merchants to gain and maintain in today’s competitive retail environment. Factors like the pandemic, supply chain struggles and inflation have flipped consumer loyalty on its head, forcing many merchants to go back to the drawing board to build loyalty and…

How Customer Loyalty Accelerator Helps You Reduce Online Cart Abandonment
| | |

How Customer Loyalty Accelerator Helps You Reduce Online Cart Abandonment

One of the biggest challenges facing Shopify online retailers is cart abandonment — when shoppers add something to their virtual shopping cart but don’t end up buying it. Around 70% of online shopping carts are eventually abandoned, according to the Baymard Institute, an e-commerce consultancy firm. The top reason customers walk away – they say they were just browsing and weren’t…

Walmart Explains Why Digital Relationships Are So Important to Retail in 2022
| | |

Walmart Explains Why Digital Relationships Are So Important to Retail in 2022

Walmart’s membership offering Walmart+ continues to be an important piece to the retailer’s steady increases. “Walmart is always going to be a business where you need to look across and see how the omnichannel business is playing out,” he said, but the membership program is important. “It helps us grow our e-commerce business. It helps us deepen the relationship…

Four Predictions for Retail in 2022
| | |

Four Predictions for Retail in 2022

In times like these, when change is rapid and constant, correctly anticipating the future can be a huge strategic advantage when it comes to retail customer experience. We’ve seen the growing complexity of customer journeys — to the point where more than half of customers engage with three to five channels during each journey. So,…

10 Key E-commerce Trends for 2022
| | |

10 Key E-commerce Trends for 2022

Discover 10 trends that can help you deliver an outstanding online experience in 2022. As ecommerce sales in the US are set to surpass $1 trillion in 2022, businesses are moving rapidly to prioritize the customer experience to gain a competitive edge. In this article, we discuss 10 key ecommerce trends for 2022. 1. Omnichannel Customer Experience Today’s…

Seven Ways Gift Cards Can Benefit Your Business in 2022
| | |

Seven Ways Gift Cards Can Benefit Your Business in 2022

When it comes to gift cards, there’s something for everyone to love. Whether it’s seamless convenience, purchasing flexibility, choice potential or dependable gift-recipient approval, gift cards are a go-to for consumers. Businesses like yours have even more reason to love gift cards. Merchants use gift cards to raise awareness, grow their sales and improve cash flow. Adding…

Loyalty Programs Emerge as a Restaurant Must-Have
| | |

Loyalty Programs Emerge as a Restaurant Must-Have

In a recent report from Bluedot, 69 percent of restaurant customers said loyalty platforms bring them back to a restaurant. That one statistic is stunning enough, but there’s more – a lot more. According to eMarketer, during the 2020 Covid outbreak: Loyalty members’ checks were 6 percent larger on average than those of non-loyalty members For…

Microsoft Survey of 34,000 Consumers on Loyalty Programs Reveals Surprise Opinions
| | | |

Microsoft Survey of 34,000 Consumers on Loyalty Programs Reveals Surprise Opinions

Microsoft recently conducted a survey of over 34,000 consumers regarding their opinions on loyalty rewards programs.  The results reveal the systemic weaknesses in many of these programs.  Rewards take too long, are too difficult, or not perceived as valuable. Survey Question:   What don’t you like about loyalty or rewards programs you’ve belonged to? •        It takes…

CLA Launches New Clover App That Combines Gift Cards with Loyalty Rewards for One Complete Marketing Solution
| | | |

CLA Launches New Clover App That Combines Gift Cards with Loyalty Rewards for One Complete Marketing Solution

Customer Loyalty Accelerator (CLA) proudly announces the launch of a powerful new app for Clover merchants that gives them everything needed to easily run their own loyalty, gift card and digital marketing program, right from the Clover POS. Many Clover merchants have discovered gift cards are a terrific way to generate more revenue and create loyal, returning…

What makes a good loyalty program?
| | |

What makes a good loyalty program?

The best ones are “simple yet powerful,” Klarna marketer Jon Chang told us.In 2020, Forrester Research noticed hundreds of brands across the globe reevaluating loyalty programs to meet pandemic-era demands, so it dug deeper to find out what exactly today’s consumer wants from one: A survey of more than 4,600 US adults found that two-thirds—65%, to…

What’s The  Best Type of Shopify Loyalty Program? Spending or Visit-Based?
| | |

What’s The Best Type of Shopify Loyalty Program? Spending or Visit-Based?

Most traditional loyalty programs are generally structured in one of two ways– Spend-Based or Visit-Based.  So what are the differences, and which model is best suited to grow your store’s bottom line? Spend-Based vs. Visit-Based A visits-based model rewards points each time a customer patronizes the business, or after a visits milestone. A spend-based model rewards a…

7 TIPS FOR BUILDING A “REWARDING” CUSTOMER-REWARD SYSTEM IN YOUR SHOPIFY OR CLOVER STORE
| | |

7 TIPS FOR BUILDING A “REWARDING” CUSTOMER-REWARD SYSTEM IN YOUR SHOPIFY OR CLOVER STORE

Shopify and Clover merchants are always on the look-out for tools that can give them a marketing edge and improve their bottom line.  A strong loyalty program is one of the best tools to promote return visits and higher customer spending. Here are 7 tips to make the most out of your customer loyalty program. #1         …

Can Your Loyalty Program Deliver These Kinds of Results?
| | | |

Can Your Loyalty Program Deliver These Kinds of Results?

Shopify and Clover merchants using Customer Loyalty Accelerator (CLA) have seen as much as a 500% increase in returning customer spending in just the first 60 days. CLA is a groundbreaking, instant store credit loyalty program that dramatically ignites return customer visits and higher spending. The key to CLA’s success? It’s been proven that loyalty…

The New Kind of Customer Loyalty Your Store  Needs
| |

The New Kind of Customer Loyalty Your Store Needs

In today’s retail environment, price and product no longer represent a retailer’s biggest advantage for standing out in a crowded marketplace. Instead, the key differentiator is a store’s ability to deliver the best possible customer experience.  The reality is that customers are no longer brand loyal—they are experience loyal.  If your store can’t measure up to expectations, it risks…

How Shopify and Clover Merchants Can Ignite Dramatic Revenue Growth Right Now
| | |

How Shopify and Clover Merchants Can Ignite Dramatic Revenue Growth Right Now

Do you want to dramatically increase sales to returning customers?   In this Case Study, the Customer Loyalty Accelerator (CLA) program increased return spending from selected customers by 512% in the first 60 days.  (see How It Works page) This woman’s boutique store gave Customer Loyalty Accelerator’s instant in-store loyalty credits to 46 selected “high-value” customers.   The…

Can Your Loyalty Program be Trained to Fetch Repeat Sales?
| | |

Can Your Loyalty Program be Trained to Fetch Repeat Sales?

After all your effort running down your new customers, you want to hang on to them like a puppy with a bone.  But, does your current loyalty program have you feeling like you’re just chasing your tail? Can your program be “trained” – e.g customized –  to fetch repeat sales? Customizing your loyalty incentives to target…

The Best Loyalty Management Software Features Customizable Incentives to Reward Customer Behavior
| | |

The Best Loyalty Management Software Features Customizable Incentives to Reward Customer Behavior

The best loyalty programs help business to meet sales targets and give customizable incentives to the right  customers.  These loyalty management tools allow merchants to identify high-value, repeat customers and encourage them to buy more –  and in the most effective way – through instantly redeemable store credits.   Merchants considering a new loyalty system should check for…

| | |

The Easiest Way to More Money is from Return Customer Spending

For Shopify and Clover merchants, Customer Loyalty Accelerator  (CLA) is your fastest way to more money! The key to CLA’s success: it’s been proven, loyalty programs offering instant in-store credits as rewards have a higher sign-up rate. Leading retailers like Amazon, Costco, Kohl’s and Walgreens are using the power of store credits to motivate and…

CLA Launches New Shopify App That Stirs Customer Excitement with Instantly-Redeemable Loyalty Rewards
| | |

CLA Launches New Shopify App That Stirs Customer Excitement with Instantly-Redeemable Loyalty Rewards

Customer Loyalty Accelerator (CLA) proudly announces the launch of a powerful new app for Shopify merchants that quickly increases revenues– while also building customer value – without the costly downsides that come with price discounting.   Customer Loyalty Accelerator is a groundbreaking “instantly-redeemable rewards” loyalty app now available on the Shopify App Store. CLA seamlessly integrates…

A Roadmap for Retail Survival– Part 2: Maintaining Vital Customer Relationships During the Shutdown Period
| | |

A Roadmap for Retail Survival– Part 2: Maintaining Vital Customer Relationships During the Shutdown Period

Most retail establishments, from restaurants to gift stores, are faced with the unprecedented challenge of how to maintain vital customer relationships during this period of shutdowns, stay-at-home orders and social distancing.   For a small business, this can be a daunting hurdle. But there are definitely some things you can do to survive in the short term – and thrive in the…

The New Face of Face-to-Face Retail:   To Survive, Retailers Must Adopt a Different Marketing Approach
| | |

The New Face of Face-to-Face Retail: To Survive, Retailers Must Adopt a Different Marketing Approach

Learn More about Customer Loyalty Accelerator and Sign Up for a 3 Month FREE Trial:SHOPIFY  – CLOVER Over 50% of customers say they won’t return to normal retail shopping behavior until the spread of Covid-19 begins to decrease. And long-term, most industry analysts agree Covid-19 will change retail industry trends and consumer behavior long after the immediate…

New Clover Store App Ignites Dramatic Revenue Growth Through Return Customer Visits
| | |

New Clover Store App Ignites Dramatic Revenue Growth Through Return Customer Visits

Retail merchants using the First Data Clover POS now have a powerful new app to quickly and dramatically increase revenues from return customer visits and greatly improve upon customer personalization.  Customer Loyalty Accelerator is a groundbreaking new “cash rewards” loyalty app on the Clover App Store, seamlessly integrating with both existing loyalty programs and the First Data…

Amazon is winning retail not with technology, but with customer experiences
| |

Amazon is winning retail not with technology, but with customer experiences

The common conception is that Amazon rules retail due to its superior technology.  But the facts show otherwise, Amazon reigns supreme because it has put customer relationships first and foremost at its cultural core.  Jeff Bezos famously said that “aligning the company’s interests with its customers’ ensured our success.” How has this philosophy contributed to…

Shopify Is Now the Third Largest Player in E-Commerce
| |

Shopify Is Now the Third Largest Player in E-Commerce

As reported by Tae Kim, Barons.com Shopify ’s ambitions keep getting bigger, and the company is making some big moves to match. In June, Shopify (ticker: SHOP) took another step toward becoming a viable alternative to Amazon.com (AMZN) by unveiling the Shopify Fulfillment Network, which gives merchants cheaper shipping, warehousing, and picking/packaging services. Earlier this month, Shopify announced an…

Shopify to Buy Robot Fulfillment Company for $450 Million
| | |

Shopify to Buy Robot Fulfillment Company for $450 Million

As reported by Natilie Wong, Bloomberg.com Shopify, the shopping technology developer that’s quickly becoming the anti-Amazon, has taken another step up the sales supply chain with its $450 million acquisition of the warehouse automation and management technology developer, 6 River Systems. The acquisition will serve to boost efficiencies among Shopify’s  Fulfillment Network service, which launched…

New App on Shopify Ignites More Return Visits and Higher Customer Spending
| | |

New App on Shopify Ignites More Return Visits and Higher Customer Spending

Retail and e-commerce merchants using the Shopify POS now have a powerful new app to quickly increase revenues from return customer visits and greatly improve upon customer personalization.  Customer Loyalty Accelerator is a groundbreaking new “cash rewards” loyalty app on the Shopify App Store, seamlessly integrating with both existing loyalty programs and the Shopify POS.    Cash rewards…

The Global Rise of Digital Goods and Services
|

The Global Rise of Digital Goods and Services

Adapted from MyTotalRetail.com There’s an evolution occurring in a crucial segment of e-commerce: digital goods and services. Companies like Netflix, Airbnb, and FanDuel have built digital empires that have reshaped the media, travel and gaming industries. In doing so, these businesses (and their peers) are not only driving digital commerce forward, they’re reshaping the purchasing…

What Evolving Online Consumer Expectations Mean for Retailers
|

What Evolving Online Consumer Expectations Mean for Retailers

Adapted from MyTotalRetail.com In an effort to help brands and retailers stay on top of consumer mind-sets surrounding the evolving online shopping experience, Dotcom Distribution, a premier provider of B-to-C and B-to-B fulfillment and distribution services, conducts an annual e-commerce consumer survey. The 2019 study explores where brand decisions and consumer behaviors intersect, and how that…

What Consumer Payments Innovations Mean to Retailers
|

What Consumer Payments Innovations Mean to Retailers

Adapted from MyTotalRetail.com The trend toward cashless consumer payments has retailers preparing for an evolution at the point of sale (POS). With just 24 percent of Americans carrying cash on a regular basis, merchants will need to accommodate more convenient payment options to keep pace with evolving consumer preferences. A TSYS survey found that debit and credit cards are…

The 4 pillars of Loyalty in Customer Lifetime Value
| |

The 4 pillars of Loyalty in Customer Lifetime Value

Few metrics better illustrate a company’s well-being than Customer Lifetime Value (CLV). In previous eras, retailers could employ tried and true loyalty practices that would reliably juice CLV. Today, they are challenged with savvy customers who demand more for their attention and dollar.  Leonard Jennings, SVP of Loyalty Marketing for Synchrony, says that once-dependable loyalty plays…

What’s the Impact of Apple’s Pro-Privacy Moves for Retail’s Efforts to Personalize Customer Experience?
| |

What’s the Impact of Apple’s Pro-Privacy Moves for Retail’s Efforts to Personalize Customer Experience?

Retailers seeking to enhance personalization of their customers’ experience should take note of the potential impact of Apple’s recently unveiled pro-privacy enhancements for its Safari web browser. The need for high motivation and transparency of opt-in for customer loyalty programs has never been more critical for retailers. At its annual developer event, Apple announced an…

How Is Customer Loyalty Changing in 2018?
| |

How Is Customer Loyalty Changing in 2018?

Did you know 70% of consumers say they are more likely to recommend a brand that has a good loyalty program?  Or that 92% believe recommendations from friends or family over all other forms of advertising? Clearly, the state of customer loyalty programs is changing rapidly in 2018, and these programs have become an enormous…

Three Key Ingredients for a Successful Loyalty Program
| |

Three Key Ingredients for a Successful Loyalty Program

Providing a compelling value that keeps customers coming back time after time is the ultimate goal of all loyalty programs. Nearly 70% of customers say they are more likely to buy from a retailer with a loyalty rewards program, and 35% say they visit more frequently. Clearly, loyalty programs can help drive more repeat customer…

| |

Loyalty Program Data is Key to Growing Your Brand

Data obtained from an engaging customer loyalty program is where it’s at when it comes to must-have marketing technology, said Chris Ruszkowski, VP of marketing for Quizno’s. “Loyalty programs have really transformed what we do in marketing. We have spent so many dollars over the years talking to get new customers to come in. Talking…

| |

2018’s Innovation Fair Features the Customer Loyalty Accelerator

Encore Incentives’ Customer Loyalty Accelerator was one of the highlighted new product introductions at Kadima’s 2018 Innovation Fair, held January 30th at West World in Scottsdale Arizona. The Innovation Fair unites sponsors, corporations, strategic partners, investors economic development organizations and others from across the country. The goal of the fair is to launch alliances and…

The Real Name of The Retail Game in 2018 Is Still Data Collection
| |

The Real Name of The Retail Game in 2018 Is Still Data Collection

Gone are the days when customers would flock to any mall with two department stores and a food court. That’s why retailers are focusing on creating brand loyalty and deeper customer relationships. But accomplishing that requires one critical component over all others – data. Knowing your customer is now the name of the game for…

| |

How Mid-Size Retailers are Taking Advantage of New Trends in Personalization

Personalization is becoming increasingly important to consumers, and as a result, they are expecting far more from retailers’ loyalty programs.   So it’s no surprise that personalization has become one of the hottest emerging trends in marketing today. According to Virtual Incentives, 56% of consumers said receiving a unique, personalized incentive would improve consideration of a…

Reliable Data is the Foundation for Deeper Customer Relationships
| |

Reliable Data is the Foundation for Deeper Customer Relationships

Bad data is a waste of money. “When you do not validate customer information, you lose the opportunity to build a relationship past the first customer engagement,” says Edward Hunter, lead data engineer at Clutch. “But, I’m constantly amazed at the number of companies that do not validate customer information.” To gain better information from…