Get Free Fries! Burger King Ups the Ante in Restaurant Loyalty Program Competition

Burger King, once ranked #2 in the hotly contested fast food wars, has fallen to fourth place.  In a strong bid to regain the coveted #2 slot, Burger King has leaned heavily on its loyalty program to retain current customers and add new ones.

Burger King Royal Perks members can enjoy a new benefit with their membership — exclusive access to free fries every week, for the rest of the year, with any purchase*. Frequent Fry’ers can pick whatever size fry they’re craving — small, medium or large.

For months, Burger King has been rewarding Royal Perks members with perks they can’t find anywhere else. From early access to menu items like Ghost Pepper Nuggets, to bringing a side of Crypto to Guests in partnership with Robinhood, and offering the iconic, flame-grilled Whopper for its original price of 37 cents in celebration of its 64th birthday — all exclusively for Royal Perks members.

The promotion is meant to put a spotlight on Burger King’s digital loyalty program, which is seven months old and represents a shift away from the company accepting paper coupons.

“Since announcing the rollout of our loyalty program last September, Royal Perks is now available in nearly every Burger King restaurant nationwide,” says Tom Curtis, President of Burger King North America. “Enhancing the digital Guest experience continues to be a major focus for our brand, and we’re confident this latest offer will attract even more loyal fans, while rewarding our existing members.”

In addition to the weekly free fries, Royal perks members will also now be able to, among other things, upsize one drink, fries, or hashbrowns per order once a week for the rest of the year, earn 10 Crowns (i.e. points) for every $1 spent, score daily BK deals, get exclusive Royal Perks offers, and double Crowns throughout the entire birthday month.