How to Increase Sales by Implementing a Customer Loyalty Program

If your sales are starting to plateau or decline, you’ve got to come up with a new strategy to get a cash injection into the business.

Are you utilizing a customer loyalty program?  If you have a loyalty program in place, that’s great. You’ve at least identified it’s necessary. But now, it’s time to make sure it’s actually making you money.

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Why customer loyalty matters

Loyalty is important because it’s easier and less expensive to market to your current customer as opposed to acquiring new ones. You’ve got a 60-70% chance of selling something to your existing customers.  But you’ve got only a 5-20% chance of getting a sale from a prospective customer.

Plus, acquiring a new customer can be up to seven times more expensive than retaining an existing customer. Furthermore, a returning customer will spend  67% more money than a new customer.

All of these statistics prove why loyalty is so important, but now it’s up to you to make it happen. If you don’t act fast, one of your competitors could come up with a loyalty program that steals your customers.


Creating a customer loyalty program is a great way to drive sales. It doesn’t matter whether you’re a brick-and-mortar small business or a global e-commerce platform, this strategy will help your company grow. That’s because it focuses on customer retention. It’s cheaper to market to your current customers than to find new ones. Plus, your loyal customers spend more money.

Rewards programs keep these customers coming back.

Adapted from