The easiest way for Shopify and Clover merchants to lower costs and earn more money is to motivate loyal customer return spending. A customizable loyalty program allows retailers to easily target high-value customers with special incentives that motivate return visits and higher spending. Instead of offering coupons, points or markdowns, you encourage return visits by rewarding your customers with instant in-store credits. Even leading retailers like Amazon, Costco, Kohl’s and Walgreens are using the power of in-store credits to motivate and reward return customer visits with increased spending.