Why is it essential for my customer loyalty program to be customizable?

The easiest way for Shopify and Clover merchants to lower costs and earn more money is to motivate loyal customer return spending.  A  customizable loyalty program allows retailers to easily target high-value customers with special incentives that motivate return visits and higher spending. Instead of offering coupons, points or markdowns, you encourage return visits by rewarding your customers with instant in-store credits. Even leading retailers like Amazon, Costco, Kohl’s and Walgreens are using the power of in-store credits to motivate and reward return customer visits with increased spending.